Seattle Radio History - 103.7FM (KMTT - The Mountain) from Twisted Scholar on Vimeo.
The (indomitable and formidable) Chris Mays (with John Keister and John Fisher) explains how, from a beautiful music molehill, The (indomitable and formidable) adult alternative Mountain was built.
Amazed they didn't include the ad that stirred up a lot of controversy at the station's launch - they produced an ad ahead of the launch that made "The Mountain" sound like it was a new movie coming out, and successfully got the ad played on KZOK (among others, IIRC). The joke was on KZOK et al when "The Mountain" turned out to be a new competitor. There was a giveaway, too: the tag line of the ad was "The Mountain is OUT on [date]," which was a phrase - the mountain is out - unique to Seattle, not Hollywood.
Posted by: Pete | December 03, 2011 at 07:32 AM
For a long time my radio was perma-tuned to KMTT as far as music listening.
Have started listening to the station again recently after having spent some time in classic rock land (KZOK), and these days The Mountain sounds like it's being run by androids. With the exception of Marty in the afternoon, the station just sounds like a bland juke-box. Last Saturday night it was just song-station promo-song-station promo all night. No DJ or personality or nothing. You can get that on an Ipod. Without the promos. And Sean seems to have disappeared from the weekdays. It's just John Fisher all morning/early afternoon. And in the morning he sems to only exist as pre-recorded drop-ins.
Sad. The Mountain used to have a really fun mix of music and personality. the DJs were a real part of the mix without being intrusive, and the music selection was pleasantly ecelectic.
Posted by: Mysterion | December 03, 2011 at 08:34 AM
This will explain the current situation at KMTT:
http://boards.radio-info.com/smf/index.php?topic=201708.0/
Posted by: OSK | December 03, 2011 at 09:04 AM
When KMTT first came on, it reminded me of KINK - Portland with the PC format, music, etc. Crow and West changed it up a bit - BTW, the Tom Brokaw impersonator heard was John Curley. He used to do it also on the Pat Cashman show back in the late 90's.
Marty Reimer is back after more than one year's absence and my favorite part is usually the 7:20 and 5:20 funnies.
Posted by: KS | December 03, 2011 at 09:40 AM
OSK - thanks for the link. Very informative. Sad, but informative. I guess I just need to accept the fact theat the FM music radio I grew up listening to is pretty much gone for good.
*sigh*
Posted by: Mysterion | December 03, 2011 at 03:41 PM
I check in at Radio-Info every week or so and usually find something interesting (but I do check Blatherwatch EVERY week!).
Posted by: OSK | December 03, 2011 at 05:04 PM
Your Old Seattle Radio Saturday is a "must read" feature for me.
Posted by: Mike Barer | December 04, 2011 at 02:02 PM