take your answer off the air...

  • HorsesAss.Org: the straight poop on WA politics & the press
    progressive brilliance from the guy who pointed out Tim Eyman's nascent horse's-assedness
  • Talker's Magazine
    The quirky talk radio trade mag. Check the Talk Radio Research Project- it's not very scientific, but places on the top 15 talkers list (scroll down to Talk Radio Audiences By Size)) are as hotly contested as Emmys (and mean just about as much).
  • The Advocate
    No, not THAT Advocate... it's the Northwest Progressive Institute's Official Blog.
  • Media Matters
    Documentation of right-wing media in video, audio and text.
  • Orcinus
    home of David Neiwert, freelance investigative journalist and author who writes extensively about far-right hate groups
  • Hominid Views
    "People, politics, science, and whatnot" Darryl is a statistician who fights imperialism with empiricism, gives good links and wry commentary.
  • Jesus' General
    An 11 on the Manly Scale of Absolute Gender, a 12 on the Heavenly Scale of the 10 Commandments and a 6 on the earthly scale of the Immaculately Groomed.
  • Howie in Seattle
    Howie Martin is the Abe Linkin' of progressive Seattle.
  • Streaming Radio Guide
    Hellishly long (5795!) list of radio streaming, steaming on the Internets.
  • The Naked Loon
    News satire -- The Onion in the Seattle petunia patch.
  • Irrational Public Radio
    "informs, challenges, soothes and/or berates, and does so with a pleasing vocal cadence and unmatched enunciation. When you listen to IPR, integrity washes over you like lava, with the pleasing familiarity of a medium-roast coffee and a sensible muffin."
  • The Maddow Blog
    Here's the hyper-interactive La Raych of MSNBC. daily show-vids, freakishly geeky research, and classy graphics.
  • Northwest Broadcasters
    The AM, FM, TV and digital broadcasters of Northwest Washington, USA and Southwest British Columbia, Canada. From Kelso, WA to the northern tip of Vancouver Island, BC - call letters, formats, slogans, networks, technical data, and transmitter maps. Plus "recent" news.
  • News Corpse
    The Internet's chronicle of media decay.
  • The Moderate Voice
    The voice of reason in the age of Obama, and the politics of the far-middle.
  • News Hounds
    Dogged dogging of Fox News by a team who seems to watch every minute of the cable channel so you don't have to.
  • HistoryLink
    Fun to read and free encyclopedia of Washington State history. Founded by the late Walt Crowley, it's an indispensable tool and entertainment source for history wonks and surfers alike.

right-wing blogs we like

  • The Reagan Wing
    Hearin lies the real heart of Washington State Republicans. Doug Parris runs this red-meat social conservative group site which bars no holds when it comes to saying who they are and who they're not; what they believe and what they don't; who their friends are and where the rest of the Republicans can go. Well-written, and flaming.
  • Orbusmax
    inexhaustible Drudgery of NW conservative news
  • The Radio Equalizer
    prolific former Seattle KVI, KIRO talk host speaks authoritatively about radio.
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September 28, 2006


Brian In Lacey

A little girl asked her Mom, "Mom, may I take the dog for a walk around
> the block?"
> Mom replies, "No, because she is in heat."
> "What's that mean?" asked the child.
> "Go ask your father. I think he's in the garage."
> The little girl goes to the garage and says, "Dad, may I take Belle for
> a walk around the block?
> I asked Mom, but she said the dog was in heat, and to come to you."
> Dad said, "Bring Belle over here."
> He took a rag, soaked it with gasoline, and scrubbed the dog's backside
> with it to disguise the scent, and said "OK, you can go now, but keep
> Belle on the leash and only go one time around the block."
> The little girl left and returned a few minutes later with no dog on the leash.
> Surprised, Dad asked, "Where's Belle?"
> The! little girl said, "She ran out of gas about halfway down the block,
> so another dog is pushing her home."


If radio programers really want the truth then let them face this.

When KIRO goes into it's bottom of the hour barrage of neews, traffic, weather & COMMERCIALS, we begin channel surfing.

At 55 past the hour we know that KIRO is going to be mostly commercials & repeats of news stories they promoed at 53 past the hour. We channel surf.

I know it costs alot of money to run a major news outlet. Plus pay pretty decent wages to daytime windbags. So commercials are needed. Even so somebody had better figurre out a way to do all that without all the barraging. Frankly I'm sick of it.

Today I'm going to give dull old KUOW a chance.

If enough of us do that then when the PR stations begin showing up in the ratings perhaps the big guys will decide the only way to stay in business in to hire cheaper labor.

Oh oh, got more I'd like to ramble on about but I'm already way late for work.


Tis a mixed blessing . . . I don't want public radio to be compromised. At the same time, it would be nice to give those greedy commercial stations their long-deserved comeuppance.

As you point out, Michael, I hope we aren't on the road to mediocrity all over the dial.


Here we go again...separating listeners from insiders.
How?....I say how? ...Does NPR propose to monetize this information? Byyyyy........selling commercials at the bottom of the hour?
I guess we now turn the debate to how public the Public Radio can remain? Will they hire slaes staff?
I worked in Portland where KOPB (TV AND Radio) kick huge ass. Every advertiser KNEW where there audience was. The key was finding the 75% crossover COMMERCIAL stations. Any guesses what those are in Seattle?
The Wolf? wrong.
T Man? wrong.
Air America? ....maybe.

News, News, Talk,Traffic and more News.
Where does the money go? To whomever the NPR listeners change to. KOMO,KIRO,KVI.KTTH.
mmm KAY?


I, too, wish I had more time . . . I've got several thoughts on this since posting.

Why would it change the landscape that much? Public radio has always been there . . . why would measuring it constitute a change?

Seems like the market is more and more niched . . . I remember when KIRO covered the land from border to border with its megawattage in WA State.

I don't even subscribe to public TV much anymore - except when there's a cookbook I want or a special video like the Twin Lakes, AK, one. . . can't remember that guys name.

I'm getting more and more off the internet.

Hmm, guess I'm thinking that maybe this will turn out to be another "so what?"


Also, Arbitron may be an invalid measuring stick . . . might need a better calibrated device before we take all this too seriously?


One of the attractions of public radio for me is the LACK of commercials.....so that could be one way that the other stations could lure me...I know they cant be commercial free, but every 6 minutes or so is too much. I turn down the sound anyway.
KPTK commercials are mostly very annoying.

I know Arbitron works on percentages and mathmatical formulas to figure out how many people listen...but with all the options, the channel surfing, turning off of commercials, I dont see how it can be real accurate. I might start with one station and move to 3 others within the span of 10 minutes...you cant measure that....but that is how I listen after thom hartmann is over.
Also, thanks to the internet, I listen to radio stations out of the area...KOHO in Leavenworth, KINK and KPOJ in Portland, KGO in SanFrancisco, along with streaming AAmerica....those stations are on in the evenings on a rotating basis, as well as some of the Internet stations I get on I-Tunes. In my truck i listen to KPOJ in Portland if the subject matter is not interesting on KPTK....I can't believe I am the only one who listens in that manner...


Arbitron IS an imperfect instrument. WEeeeEEE all know this.


Arbitron already measures the noncommercial stations; they're just going to start publishing the numbers as part of the book beginning this fall.

You can find the 12-plus public radio numbers by poking around here:


As was stated above, this change will have the effect of pushing down rankings, and one impact will be on air talent who are bonused on their rankings within their daypart and target demo. One mitigating factor in the Seattle market is that the public radio audience is largely split between KUOW, which pulled a 4 in the spring, and KPLU, which had a 3. In Portland, there's only one NPR station, and it's usually around a 6 or 7.


One would think if you havr to shorten ad time, you would raise the rates proportionately. too simple?


Only too simple if people aren't willing to pay . . . Isn't that what ratings are about? How much a station can charge for commercials?

Am wondering if that's why we are hearing so much of Mr. Monson - he must be out selling commercials to continue earning his mega salary.

Is he worth it?


Hey, he's the one who flew to France with his family and they brought their own food, plus he takes them to family friendly Vegas.


Family Values!


Oh yeah!! I forgot...maybe if KUOW becomes responsible to advertisers.....AND taxpayers, they'll have some balance!!
i.e. Friday mornings, taxpayer-supported liberal echo chamber.


blathering michael

Scriller: NPR gets less than 2% of its money from government grants. Local stations like KUOW are totally listener supported.

NPR is by far the most complete and least biased news gathering agency in the country- See the Pew Foundation studies about its balanced reporting or ask neoconservative Michael Medved, an avid NPR listener who hates Fox News for its bias and poor reporting. Don't believe all the right-wing crap you hear, young man.


Hmm, Scrilla. Not as informed as I thought you were. . . will have to remember that next time you post.

A wingnut. My goodness.


>Local stations like KUOW are totally listener supported.

Not even close. According to their 2005 Annual Report (http://www.kuow.org/reports/
annualreport_2005.pdf), they received 9% of their income from government, 38% from business, and 50% from individuals and foundations.

That 38% (about $2.75 million) from "business" is for "underwriting," which is public broadcasting's euphemism for sales of commercial announcements.

It's hard to know how much of the 50% from "individuals and foundations" is direct listener support, but it's pretty clear that the majority of their revenue is from sources besides listener contributions.


I participated in a 3-hour focus group a number of months ago. It was obvious that the client was a radio station/media outlet altho I never found out who.

The main question is what would your ideal news outlet 'look' like. Basically, 90% of the room said NPR! Great website with lots of FREE content and archives, relatively commercial free radio, in depth interviews and stories with good follow-up stories. Most said they were tired of being yelled at and told what to do by commercial radio squawkers and that the commercials were far too frequent.

At the end of the focus group, I think it was abundantly clear to the clients behind the mirrored glass that their product was far from being ideal....


That would have been an interesting event . . . how did they select you? Do you know?

I don't imagine it will mean the end of "too many commercials." :)

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    pacific nw talk stations

    • KIRO 710ESPN Seattle 710 KHz
      Games and sports-blabber
    • KIROFM 97.3
      Multi-format: news and nearly all local talk. This is where classic KIRO AM news talk radio went... hopefully, not to die. The home of Dave Ross & Luke Burbank, Dori Monson, Ron & Don, Frank Shiers, Bill Radke, Linda Thomas, Tony Miner and George Noory.
    • KUOW FM 94.9
      Seattle's foremost public radio news and talk.
    • KVI am 570 KHz
      Visit the burnt-out husk of one of the seminal right-wing talkers in all the land. Here's where once trilled the reactionary tones of Rush Limbaugh, John Carlson, Kirby Wilbur, Mike Siegel, Peter Weissbach, Floyd Brown, Dinky Donkey, and Bryan Suits. Now it's Top 40 hits from the '60's & '70's aimed at that diminishing crowd who still remembers them and can still hear.
    • KTTH am 770 KHz
      Right wing home of local, and a whole bunch of syndicated righties such as Glennn Beck, Rush Limbaugh, Michael Medved, Sean Hannity, Laura Ingraham, Lars Larsony, and for an hour a day: live & local David Boze.
    • KPTK am 1090 KHz
      Syndicated liberal talk. Stephanie Miller, Thom Hartmann, Ed Schultz, Randi Rhodes, Norman Goldman fill in the large hole to the left on Northwest radio dial.
    • KLFE AM 1590 kHz
      Syndicated right-wing 2nd stringers like Mark Levin, Bill Bennett, Mike Gallagher, Dennis Prager, Dennis Miller and Hugh Hewitt inhabit this timid-voiced neighbor honker for your radio enjoyment (unless you're behind something large like Costco).
    • KOMOAM
      News, traffic, Ken Schram and John Carlson.
    • Washington State Radio Stations
      Comprehensive list of every danged AM & FM station on the dial.
    • KKOL am 1300 KHz
      Once a rabid right-wing talker, except for Lou Dobbs, it's all business....