take your answer off the air...

  • HorsesAss.Org: the straight poop on WA politics & the press
    progressive brilliance from the guy who pointed out Tim Eyman's nascent horse's-assedness
  • Talker's Magazine
    The quirky talk radio trade mag. Check the Talk Radio Research Project- it's not very scientific, but places on the top 15 talkers list (scroll down to Talk Radio Audiences By Size)) are as hotly contested as Emmys (and mean just about as much).
  • The Advocate
    No, not THAT Advocate... it's the Northwest Progressive Institute's Official Blog.
  • Media Matters
    Documentation of right-wing media in video, audio and text.
  • Orcinus
    home of David Neiwert, freelance investigative journalist and author who writes extensively about far-right hate groups
  • Hominid Views
    "People, politics, science, and whatnot" Darryl is a statistician who fights imperialism with empiricism, gives good links and wry commentary.
  • Jesus' General
    An 11 on the Manly Scale of Absolute Gender, a 12 on the Heavenly Scale of the 10 Commandments and a 6 on the earthly scale of the Immaculately Groomed.
  • Howie in Seattle
    Howie Martin is the Abe Linkin' of progressive Seattle.
  • Streaming Radio Guide
    Hellishly long (5795!) list of radio streaming, steaming on the Internets.
  • The Naked Loon
    News satire -- The Onion in the Seattle petunia patch.
  • Irrational Public Radio
    "informs, challenges, soothes and/or berates, and does so with a pleasing vocal cadence and unmatched enunciation. When you listen to IPR, integrity washes over you like lava, with the pleasing familiarity of a medium-roast coffee and a sensible muffin."
  • The Maddow Blog
    Here's the hyper-interactive La Raych of MSNBC. daily show-vids, freakishly geeky research, and classy graphics.
  • Northwest Broadcasters
    The AM, FM, TV and digital broadcasters of Northwest Washington, USA and Southwest British Columbia, Canada. From Kelso, WA to the northern tip of Vancouver Island, BC - call letters, formats, slogans, networks, technical data, and transmitter maps. Plus "recent" news.
  • News Corpse
    The Internet's chronicle of media decay.
  • The Moderate Voice
    The voice of reason in the age of Obama, and the politics of the far-middle.
  • News Hounds
    Dogged dogging of Fox News by a team who seems to watch every minute of the cable channel so you don't have to.
  • HistoryLink
    Fun to read and free encyclopedia of Washington State history. Founded by the late Walt Crowley, it's an indispensable tool and entertainment source for history wonks and surfers alike.

right-wing blogs we like

  • The Reagan Wing
    Hearin lies the real heart of Washington State Republicans. Doug Parris runs this red-meat social conservative group site which bars no holds when it comes to saying who they are and who they're not; what they believe and what they don't; who their friends are and where the rest of the Republicans can go. Well-written, and flaming.
  • Orbusmax
    inexhaustible Drudgery of NW conservative news
  • The Radio Equalizer
    prolific former Seattle KVI, KIRO talk host speaks authoritatively about radio.
Blog powered by Typepad
Member since 02/2005


« rainy friday oddems: allen prell, ol’ mutton leg, dori monson, arbitron ratings, putting your ass where your mouth is | Main | an attempted murder »

April 29, 2005



Just started reading BW, after clicking through from Goldy's blog. It's fascinating, well-written, and I hope you stay with it.

Regarding all the recent ups and downs of local talk radio, I'd be interested in some comment about how much these on-air personalities actually make for three hours of chat and (I assume) a little prep time...


#1 Dave Ross +/- 250k *
#2 Kirby Wilbur +/- 200k
#2A John Carlson ditto
#3 Dori Monson +/- 150-175
#4 Mike Siegel +/- 125k

* Medved's makes 150k base from KTTH, plus approx 150k from syndication. But that's changing.


right on Ross & Wilbur, Carlson around $350,000, right on Monson, Siegel.

Medved not paid by Entercom, just Salem. Fisher paid him $25,000/yr. for promotional events.


Thanks. Plus, I assume, all the extra fees for those incessant and annoying commercials. (Is Dori Monson's goal to be the spokeman for absolutely everyone that wants to advertise on KIRO?)


To give some background for us non-media types, can you define a few things:

1. Is "audience share" just the percentage of all people who have their radios on at a given time who are listening to a particular station?

2. How do I tranlate audience share to actually number of listeners? (I'm just curious.) With 3,165,700 people (12+) in the Seattle area, what percentage actually do have their radios on at some time (say, during prime time at 10 am, or 3 pm)?

blathering Michael

This from our Post "Cooking The Book, http://blatherwatch.blogs.com/talk_radio/2005/02/cooking_the_boo.html
(a hell of a read)
"Accuracy in the overall ratings are questionable as well. Arbitron compiles numbers from a list of "listener diaries," mailed out to people they allege are randomly selected. They're supposed to fill out the long and rather time-consuming surveys and mail them back.

Arbitron says these diaries are sent to some two million people in the US over the age of 12; but admit only half send them back. Since there are over 230 million people in the US in that age category, the sample is pretty pathetic in terms of the population as a whole."

Don't know how to translate that dubious sample into actual listeners--Arbitron doesn't say how many of those diaries are in the Seattle market. It's an info-monopoly and all very suspect. NPR, a large player in this mkt isn't included.


In the Portland market, KOPB fm beats all BUT top 40 and country. Including KXL.
They have 4 day pledge drives, twice a year.
In the SeaTac market the KPLU/KUOW schism would probably result in a 60/40 split.

One of the great untold rating stories is the "weighted average" that Arbitron applies to minority books. Minorities return correctly competed books at %25 average so they get "weighted" accordingly.
But, we could go on forever.



With all due respect, once again you display your ignorace of the business.

Arbitron DOES say how many diaries are returned in each market. It's printed right in the front of every Arbitron book under IN-TAB SAMPLE.

Arbitron DOES include KUOW and KPLU and all the public stations. The information is just not included in the R&R published numbers that radio wannabes like you use for information.

And speaking of R&R and those 12+ numbers, some sales people do make hay based on 12+ cume, but for the most part 12+ numbers are meaningless.

KUOW and KPLU are an enormous ratings force in seattle. They simulcast drive-time programming and, when combined, are a solid number one in both morning and afternoon drive.

You and your "leakers" seem to have it in for KIRO. But you fail to understand they, and KMPS-FM, are still the dominant revnue leaders in the market. And KIRO is still the #1 NT station in Seattle.

My insiders tell me the KIRO sales team is actually optimistic about the Winter book. Allan Prell replaced market legend Dave Ross and saw only a modest dip in share. In fact, his 12+ numbers are better than the station did in that time slot last Spring.

And Dave Ross, in just one book, got better numbers in afternoon drive than the station had in the fall. (Even though it had been doing a PM Drive News Show for TWENTY-FIVE years...now thats a WOW!)

If you want to find people jumping out windows, look to Fisher Plaza. They spend $10,000,000.00 for baseball. They overspend on a large (and aging) news-team. KIRO reduces the amount of news they're doing. And KOMO still figures out a way to sink further in the key demos.

If you want a real story, look into how many Fisher sales types are calling Entercom, KPLU and KUOW looking for a new gig.

A little more researched insight and a little less blathering would be refreshing.

blathering Michael

Mr. Clendening: Thanks for the info, but we stand by our piece which, if you read it, was not based on the R&R 12+ ratings, which we also have said repeatedly are meaningless.

Brian in Lacey wa.

Hay ! Hay ! HAy ! dont be picking on my new best friend David Boze !!!!!!! He is the man !!! and does a super job !!!!!!


Radio neophytes dont realize that the real indicator of a radio station's success is not its ratings numbers but its billing numbers. KOMO might have a slightly higher rating than KIRO, but they paid exhorbitant fees for Mariner rights. KIRO is a much more profitable station than KOMO.

The comments to this entry are closed.

April 2013

Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30        

Tip Jar

Change is good

Tip Jar

Twitter Updates

    follow me on Twitter

    pacific nw talk stations

    • KIRO 710ESPN Seattle 710 KHz
      Games and sports-blabber
    • KIROFM 97.3
      Multi-format: news and nearly all local talk. This is where classic KIRO AM news talk radio went... hopefully, not to die. The home of Dave Ross & Luke Burbank, Dori Monson, Ron & Don, Frank Shiers, Bill Radke, Linda Thomas, Tony Miner and George Noory.
    • KUOW FM 94.9
      Seattle's foremost public radio news and talk.
    • KVI am 570 KHz
      Visit the burnt-out husk of one of the seminal right-wing talkers in all the land. Here's where once trilled the reactionary tones of Rush Limbaugh, John Carlson, Kirby Wilbur, Mike Siegel, Peter Weissbach, Floyd Brown, Dinky Donkey, and Bryan Suits. Now it's Top 40 hits from the '60's & '70's aimed at that diminishing crowd who still remembers them and can still hear.
    • KTTH am 770 KHz
      Right wing home of local, and a whole bunch of syndicated righties such as Glennn Beck, Rush Limbaugh, Michael Medved, Sean Hannity, Laura Ingraham, Lars Larsony, and for an hour a day: live & local David Boze.
    • KPTK am 1090 KHz
      Syndicated liberal talk. Stephanie Miller, Thom Hartmann, Ed Schultz, Randi Rhodes, Norman Goldman fill in the large hole to the left on Northwest radio dial.
    • KLFE AM 1590 kHz
      Syndicated right-wing 2nd stringers like Mark Levin, Bill Bennett, Mike Gallagher, Dennis Prager, Dennis Miller and Hugh Hewitt inhabit this timid-voiced neighbor honker for your radio enjoyment (unless you're behind something large like Costco).
    • KOMOAM
      News, traffic, Ken Schram and John Carlson.
    • Washington State Radio Stations
      Comprehensive list of every danged AM & FM station on the dial.
    • KKOL am 1300 KHz
      Once a rabid right-wing talker, except for Lou Dobbs, it's all business....