In a recent article in Radio Ink Magazine, General Motors Managing Director/ Advanced Technology Office, Silicon Valley, Dr. Frankie James , told the annual conference of Convergence, sponsored by Radio Ink that people want the same options in their car for streaming that they currently receive from their Smart Phones. James research shows that terrestrial radio is not listening. Here is the interview
The schadenfreude of comments below the article is probably more telling.
(3/6/2013 12:35:30 PM)
As a provider of Engineering support for Radio and TV Stations (and having been a Station owner), I have always tried to keep an open eye to what is happening in broadcasting and try to estimate where broadcasting is headed. Almost everyone tends to protect the "status quo" because of it's comfort zone, for what they have done in the past and what they are (still?)doing. I've always looked at the habits of the youth/late high school population as my guide post for what the future might be demanding, as dictated by their formative years and habits. The nostalgia and warmth of broadcasting has certainly changed and will continue to change. An open eye to realize the changes, and an effort to adapt to those changes, just may be the key to staying in business?
- Frank Hertel
|(3/6/2013 10:30:12 AM)
The bulk of radio haters who comment at this forum regularly must be terminated Clear Channel or Cumulus people who never seem to offer any alternatives. The woman who is getting so much attention for her totally unsubstantiated opinions isn't an authority on anything. The aftermarket shops will do a great business installing am/fm radios if the manufacturers skip them.