They're calling it the "baby boomer's boom box."
Don't laugh- that 35-64 demo may have fewer teeth, but they still have lots of ears. NPR is selling a granny-proof, internet radio already tuned to streams of local NPR stations, more than 1,000 nationwide NPR outlets, plus on-demand content from NPR.org. (Only boomers know what a boom box actually is- chances are, they still listen to one).
Also 16,000 Internet radio stations not affiliated with NPR are also accessible on the device, offered for $199 from the
NPR Shop and Livio Radio
, who designed the thing for WiFi or ethernet.
Wired writes: "[I]t should pass the 'granny test' in ease of use, and it looks like a friendly radio and not a scary, virus-catching computer."
Can't believe the affiliates are too happy about this: they've been
fighting NPR's on-line efforts for years. It eliminates the middleman, they say, "and we're the middleman!"
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