
Usually, we'd feel a little kylie-wylie going with such a story, but thanks to a deep, deep, but always, willing throat, we can report OMIGOD that Bonerville International has resorted to
direct mail to promote KIROFM, which has fallen and can't get up..
They're using a tactic, in politics known as a push-poll; adding a drawing ($1000!) to make you listen to News Talk 97.3FM for an hour; then asking a lot of piercing questions like "Would you recommend News Talk 97.3FM?"
They call it a study, and imply that your answers to their leading questions (all containing the station call letters and 97.3FM) mean something to them. Then they try to collect your demographic data for further use- like more junk mail or to add to lists the agency Impact Research can sell.
Yawn.
Radio-Info board-lizards
are aflutter, calling it "a desperate and transparent effort to get people to tune-in to their flagging FM station."
The mail piece is primitive, cheap - and so bland, it can't be terribly effective. But since when
wouldn't a radio station do
just about anything to catch up with or whup the competition?
Is this immoral or unethical? No. Is it any worse than
Dori jumping out of a plane naked to get attention or stunts like that
fatal water-drinking contest at a Sacramento radio station?
Hell, no. But unless somebody gets hurt, all's fair in love and promoting a radio station.
~
(MANDATORY BLATHERWATCH/RADIO-INFO RESPONSE: KYLIE - PLEASE DROP US A LINE: WE'D LOVE TO DO A LITTLE CRACK INVESTIGATIVE REPORTING W/YOU FOR AN UPCOMING VENDETTA. WE COULD REPURPOSE OUR ASSES OFF ALL NIGHT LONG. SMILEY LEER KISS WINK)
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