A reader dared us to post about Dori Monson's "award" last week.
We'd got a press release for Newsmax magazine's Top 25 Local Radio Hosts or "little Limbaughs." It asked breathlessly: "So who’s the Hannity of Houston, the Savage of Seattle, or the Limbaugh of Los Angeles? Newsmax decided to find out."
(Photo: "So who's got a girl's name, now?")
KIROFM's Dave Ross (m-f,9-12) and Dori Monson (m-f,12-3) were both listed. There's a Top 25 list for national hosts too.
The award is less than meaningless; in part, it's a marketing tactic that ropes talk hosts in by feeding their famously tumescent egos.
NM is a fledgling magazine trying to get free air-time in radio markets. Besides the namedropping Top 25 lists to snare needy talk hosts into their marketing plans, they're saturating night times on right-wing stations like KVI with heavy-handed ads -- subscribe now and get your free, hand-crank emergency radio before the Obamageddon kicks in!
NewsMax.com, the web site is a grimy, far-right,
oft-discredited, sensationalistic -- arguably the most-read (not
counting Drudge) in the right-wing movement minicosm.
Newsmax, the
print magazine strains to be mainstream. With writers like Dick Morris, Laura Ingraham, John Stossel, and Martin Buber. It's based in West Palm Beach (Rush's home) and is said to be an
attempt to replace the faltering conservative National Review.
(We also ignored the list because, hell, we're busy! We 're up to here with our own meaningless, ego-enhancing crap. But then Dori had to start flapping his wings and strutting around the coop. And... we got dared. Sadly we fell once again to the temptation to wamp on Dori... an immature pastime which not only gets us off, but also lots of traffic).
(photo: Dave in summer)
Newsmax measured each host on a scale of 1-10 with 10 being the most conservative. Astoundingly, Dave got a five, Dori got a 6. That's just the first problem with this. (Dori, like Billo Reilly, claims to be neither right nor left.... just pissed off. Maybe he should be measured on the Scoville scale). That they would be just a point apart is laughable. Has the author John Mainelli actually listened to these guys?
Mainelli's resumé is a little speckled. He's been a program director for stations all over the country, and done some consulting, but most of his google hits are from when he was fired from the tabloid NY Post after he allegedly made up stuff about Howard Stern in 2006. There might be something there... you got to be pretty bad to be canned by The Post.
The magazine's casual relationship with factuality is shown in the error-studded, ungrammatical on-line list of Top 25 national radio hosts (presumably, the "Big Limbaughs") dated today.
- Billo Reilly is number 2. (As unintentionally poetic as that is, Billo's been off the radio for months).
- Al Franken is listed as the brightest star of Air America, and "America's tenth most influential in America." [sic]. (Franken left radio in 2006 to run for the Senate).
- Randi Rhodes is the main "hit man" at Air America Radio. (She left AAR in 2008, and radio in February, '09).
- Michael Reagan is "America's 23rd most influential in America." [sic] (Reagan has no significan national syndication; is unmeasurable in any ratings scheme, and is influential only to his immediate family ).
Dori doesn't usually get awards -- he's got a couple of Best Dad In The World cups; a GutterHelmet Achiever certificate; and a "Soundie" he found on the street after a PSRBA banquet.
Dave Ross, who only acknowledged this honor when Dori brought it up when they were on-air together, gets real national recognition such as the 2001 and 2005 Edward R. Murrow Awards, and a Marconi nomination.
Unlike
KVI's Kirby Wilbur (KVI m-f, 5-9a) neither Dori nor Dave appear in most
common (and equally flawed) metric of national radio whoozhootitude: Talker's magazine Heavy Hundred. (Kirby is #72).
Newsmax media is the spawn of Christopher Ruddy, a nutter entrepreneur who's been funded by Richard Mellon Scaife and others over the years. He tried to cash in with the goofie right with his Vince-Foster-was-murdered plot.
Ruddy and his crew are known for pulling stuff out of their collective fundament -- Media Matters calls the magazine "a monthly publication with a history of publishing baseless conspiracy theories about Democrats."
Newsmax famously went balls-out with the rectally-acquired Obama madrassa story, and was thoroughly, humiliatingly debunked. In another fiasco, they accused Hillary Clinton of refusing to meet with Gold Star Mothers -- another ass-sourced story.
To oppose the Immigration Bill in 2007, they spread the apocryphal fright tale of a proposed "North American Union," that would knock out the borders between the US, Canada, and Mexico to create a giant nation where "NAU citizens no longer spend dollars or salute Old Glory." The dollar would become the "amero."
The list and judgment of who's at the "Top" in all the land was in the hands of John Mainelli, That it was based on anything more substantial (polling, ratings, expert interviews, etc) is never claimed.
This list is nothing more than gee-whiz vanity advertising of fodder of a dubious publication.
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