The winners and losers from the latest PPM's showing what we already know, most stations gained or lost a tenth of a percentage point or so. What was interesting is the total drop out of former progressive talker , now Sports Talk KFNQ, rating worse than the last month before they pulled the lefty format ; it never got a bump after it's start-up.
Now it's true with the exception of March Madness and possibly any breaking news on the NBA moving back to Seattle, sports talk is a big snooze-fest around here. We've also reported on the validity of Personal People Meters too.
The boom that went bust
Can it sustain more outlets to talk Norts Spews until Mariner's and Seahawk seasons return, or Sacramento gives up the Kings?
The 2 other sportsters, KIRO 710 and KJR 95 both lost nearly a point from Dec to Feb.
The usual winners or those that play in the top 5 were mostly music KRWM, KQMV, KUOW,KBKS (Kiss 106) and KCMS. Danny Bounaduce is evidently giving #6 KZOK a better share than the Dec book. KUOW got a slight bump from December, KJR FM went from 3.5 in Dec to February' 4.2, probably due to speakers in warehouses being turned back on after the Holiday music blitzkrieg.
KIRO FM did slightly better with it's 3 share going to 3.6, KOMO stayed relatively flat during the 3 months, almost tied with the Too Beautiful To Die, Bonneville station. Fisher's KVI remained flat the entire time with 0.7 share. Another Bonne-ville talker, KTTH dropped from 3.3 Dec. to 2.6 last month. Classic KING FM fell from a 3 to a 2, KMTT went from 2.5 to a 3.0 despite the change-up in long time hosts and management.