By now the format is the only thing left of the last few hours of AM 1090's best of progressive programming over the holidays, as the former KPTK, since Oct 2004, becomes another sports talker, CBS Sports Radio, The Fan KFNQ.
The cat was out of the bag in November when the call sign changed. Lot's of 'we don't know why's' from the front desk until recently, which is understandable as the front end is usually the last to know. It was also a easy guess as CBS wanted a large player to launch what was known for some time as a competitor to go head to head locally with ESPN/FOX and possibly later NBC.
We don't know how the Seattle area can support up to as many as 6 or more sports talkers counting FM simulcasting and ESPN formats of sports stations doing what seems to be a hail mary pass to go from a .8 share to hopefully 1.0 or better to claim higher ad revenue. Unless they get into a bidding war for one of the current local teams broadcast rights, or the new NBA franchise, it stands a good chance of being a wasted signal. On the other hand, to have a 50k watt heritage station like am 1090 to be treated like a red headed step child was unnecessary.
Clear Channel's KPOJ in Portland had a live, local morning show up until the week after the presidential election, when they pulled the plug in favor of yet again, sports radio.
To be fair, those of us in the NW make up a huge market of the over 85 million nationally who own smart phones and Seattle being one the most tech savy areas of the US, the share of terrestrial listeners is declining daily. But data plans for streaming have limits on how much can be downloaded before additional charges are applied.
We'll follow up on this later with a discussion we had recently from someone who owns a few stations and how this all plays out in the future.