[ed. note: While Rachelle is doing a great job on politically themed posts, she doesn't have a specific background in radio. So, to supplement the crack (addicted) BlatherWatch News Team, we've invited "Radiohead" to post on the business of radio, in Seattle and nationally. Radiohead has been on the air in Seattle for over a decade, but he or she is not saying which station he or she is now on. For totally understandable reasons.
If you're also in the radio biz, Radiohead wants your scoops and gossip! As always, anonymity is completely guaranteed. E-mail us at firstname.lastname@example.org.]
This week, Seattle area members of MoveOn.org received an e-mail, ostensibly from MoveOn.org member Reilly Anderson, specifically targeting Bonneville Broadcasting and Rush Limbaugh's 9a-12p weekdaily broadcast on KTTH-770. The letter urged recipients to sign a MoveOn petition demanding that KTTH pull Limbaugh's show:
...this time Limbaugh has gone too far, and it has sparked a nationwide backlash. At least 140 major advertisers have pulled their ads from the Limbaugh show, and some stations have canceled the show altogether.
Rush is still on the air in Seattle—but if enough local folks speak out together, that could change. We can't let up now. So we are calling on KTTH 770 in Seattle to take Limbaugh off the air for good.
As of Thursday evening, 5,016 people had signed the MoveOn petition. The chances that KTTH - a station which owes its very existence to the snatching away of Limbaugh's show from then-dominant conservative talker KVI - will dump Rush because of the ire of a few thousand people, likely mostly liberals who don't listen to the station in the first place, are less than zero. What's hurt Limbaugh's show, nationally and in local markets, is attempts to target advertisers - not appeals to stations for whom pissing off Libtards is all in a day's work.
However, the chances that MoveOn.org is circulating versions of this letter in every market where Limbaugh broadcasting, signed in each by a willing local MoveOn acolyte, are quite high. ("Seattle" and "KTTH 770" were the only words in either the petition or the e-mail that were specific to this market. Data merge, baby.)
And the chances are 100% that MoveOn.org now has more information on 5,016 (and counting) people from the Seattle area that it can use in future fundraising efforts. Multiply that by cost-free e-mails to MoveOn.org members in the coverage areas of each of Limbaugh's 600 or so stations, and you'd have to conclude that MoveOn.org's opportunistic concern won't much impact Limbaugh's show, and certainly won't help Fluke or any of the other people Limbaugh will surely slime in the future.
But it works great for MoveOn.org's bottom line.