One of the largest examples was the mass firing this past December at west coast blowtorch, KGO. Some of the biggest on-air talent was let go including Gene Burns, Ray Talliafero and John Rothmann.
Inserted in it's place was supposedly what the Bay Area wanted, another mostly news station to go head to head with all-news-all- the time KCBS. CBS has a track record of converting 50,000 watt major market stations am stations such as KNX, WCBS and others. Problem is, CBS radio did this years ago when it was inovative and had the resources to build a market leader as a format. As ratings go, KGO was once #1, now in 7th or lower until the spring books come out.
Ray Taliafero, the man who used to walk and talk after midnight.
While it's true that KGO faltered as far back as 2010 when it lost the top spot to rival KCBS, the talk as compared to "news and information" as KGO bills itself has replaced it's local weekday overnight hosts with syndication, as one of Cumulus' own programs, "Red Eye Radio" replaced the John Rothmann/ Taliafero era of live and local radio.
Red Eye, a repackaged name for the old "Midnight Truckers Radio Network" which consists of 2 hosts, Gary McNamara and Eric Harley, which would be better aptly named The Red State Radio Angst network.
School bus driver who also kinda drives a truck and is prime demo for Red Eye radio
Who else has Cumulus rained on?
While the Seattle market is not their territory since a local indie band has claim to that name, other market areas have seen similar mass firings.
In Knoxville TN, a four decade long run for WIVK' PD Mike Hammond ended this week from one of the highest rated country stations in the market. Hammond was replaced by a Cumulus insider with a background in syndication. Hammond's son, Jack Ryan was also let go at the same time. Ryan told WBIR TV, "It's the sign of the times I guess... we had strong ratings- it wasn't that. I think it was cutting jobs."
Is it possible for a large media giant to have mostly local hosts and still do News/Talk?
KMOX, a CBS owned station in St Louis has been a market leader whose programming is live and local with one major syndication, The Rush Limbaugh Show . KMOX held the distinction of holding the record for consecutive number one Arbitron ratings books in the United States. The station was consistently the number one radio station with listeners 12 and older since 1972.