When right-wing media aren't pimping some corporate idealogy blended-in with their own entertaining tirades, or peddling overpriced gold or dubious cancer cures, they're branding their sweet asses and sticking them out to entice the suckers.
Last week in The Economist, Will Wilkinson put it this way:
"Right-leaning think tanks and advocacy groups are to a significant extent transmission belts conveying the cash of fearful, constitution-loving widows into the bank accounts of "movement" professionals in Washington, DC."
One whose ass is treasured for its quantity, rather than quality -- Rush Limbaugh, mais naturellement -- has taken to putting on silly hats and selling his own silly tea and capitalizing on those silly tea party folk. (We encourage wingers to wear silly hats, but they seem to take to it without any encouragement from us).
Big Pants just started pumping Two If by Tea, an iced tea with a label with him dressed as Paul Revere. (We're not sure where the rest of The Raiders are... we're guessing dead or in Oakland) "The liberals are coming!" El Rushbo cries, and swears the tea is not only "the best that you have ever tasted" but certified real American:
Two If By Tea is made just the way my mother used to make it, simple and satisfying. Nothing fancy here, just the simple pursuit of excellence in every bottle of tea we make. Whether you're kicking back on the front porch reflecting on the greatness of our country or firing up the barbeque on a nice hot summer afternoon, Two If By Tea is the perfect accompaniment.
The Atlantic's Conor Friedersdorf writes:
See? That's the way to exploit cultural cues for profit without hurting anyone! (Though isn't the taste actually beside the point? A true patriot would pour the tea into the ocean.) In seriousness, there is another noteworthy aspect to the venture:
Rush: We have, ladies and gentlemen, a proud sponsor... We are donating a minimum of $100,000 to the Marine Corps-Law Enforcement Foundation starting in June of this year. The Marine Corps-Law Enforcement Foundation, of course, provides college scholarships for the children of Marines killed in action, and in some cases members of other military branches who are killed in action.
May it succeed so wildly that it funds scholarships aplenty. In fact, perhaps it will inspire more conservative entertainers to abandon their objectionable ventures and enter the food and beverage market. Bill O'Reilly's non-hilal felafel (obviously). Sarah Palin's pre-shaped wolf meat patties ("Red Meat For Red Americans"). Glenn Beck's natural spring water ("An actual tear drop in ever bottle!").
Conservatism never tasted so good.