“Right-wing talk radio may have worn out its welcome, at least for now,” reports Crain’s New York Business.
Arbitron is reporting that Rush and Sean Hannity's April ratings continued in a dive that started in November after the mid-term elections.
(Locally, though we don't have the dayparts broken out, of course, KTTH has been in a slide in the age 6 and above for about 3 months. Rush, Hannity and Beck are mopping the floor at 25th in the market. (for you who don't have our vast knowledge of the radio business: That sucks). This, even after KVI flipped out of news talk and into oblivion. KTTH cornered the right-wing talk market, and, as we've said: they suck).
This could be cyclical or it could be the oft-predicted end of furious right-wing broadcast blabber. In support of the latter theory: More centrist personalities — Don Imus and John Batchelor were both up from a year earlier.
Limbaugh and Hannity “continue to be No. 1 and No. 2” in talk radio, a spokeswoman for Premiere Radio Networks said.
BlatherWatch analysis, however, finds both talkers replete with No.2.