Cliff Mass has been dumped from KUOW's Weekday with Steve Scher (m-f,9a-12p).
He's the UW meteorologist who got to talk about the weather each Friday at 10a. Problem is, he couldn't just let it go at that.
KUOW's Steve Scher says it's because he shot off mouth once too often on a variety of subjects, not the least of which was education. We remember his provocatively-espoused, but briefly-held agnosticism about global warming a few years ago that had local wingers all in a glow.
The man loves to controverse. On the other hand, KUOW can't stand controversy.
Local right-wingers are already comparing Mass to Fox News' professional NPR victim, Juan Williams.
Scher Facebooked: "Over time Cliff began inserting his opinion on a wider range of issues outside of science and weather, most notably education."
Scher goes on to say that his show (and the station) has plenty of diversity of opinion on a wide variety of issues, and from a weather guy, they want weather.
"I spoke with Cliff on several occasions about my concerns but Cliff disagreed that his science and weather segment should not include his views about other subjects. As a result I have decided to terminate Cliff’s weather and science segment. We will continue to look at other ways to involve Cliff on Weekday that will allow him to share his expertise on other issues."
(Aren't you glad KOMOTV's Steve Pool doesn't shoot his mouth off about topics more controversial than when to pot the primroses?)
This is bound to have some backlash, Mass's weather stuff, when not supersized with his opining, was informative and well-put. And he has a voice like a superhero.
Read his rather windy side of the story here.
He uses Rick Steves as an example as a KUOW contributor who espouses opinions on other topics than his field of interest, travel. Problem is, Steves sticks to the subject dujour- if he's there to talk about travel (or doing his syndicated travel show) he talks about travel. If he's there about legalizing pot, he's there about legalizing pot.
Mass appeared on Weekday to talk climate and weather.
He hints darkly in his blog at conspiracies between the Seattle Times, KUOW and the UW's Education Department.
Professor Mass: You're the weather babe... except with a Ph.d. In real broadcast media, when the weather babe starts talking about sports, she's outa there.
Producers get to make such calls. Sounds like you got a few more chances than the average weather babe.
People talk about the weather so much because it's famously one of the least controversial topics there is: maybe you're simply in the wrong field. Maybe it's time to revisit the ol' Myers-Briggs.