(photo: "Why wouldn't I be" Don O'Neill)
And if you don't believe it: You can just ask him. He went on (and on) about it last Friday on the air.
"KIRO's on fire," he said, "It's the no. 1 billing station on the dial."
And Bonneville can thank Don O'Neill. (Not those fancy suits like Rod Arquette, Ryan Hatch and the army of those consultants the company threw at the problem).
"We came from the FM dial, "Early on when we went to the FM dial, we weren't doing well. And all the talent had been on the AM dial, not the FM dial, so hey, I went in one day and challenged some of the managers: 'Hey, what is the KIROFM way? Not the KIRO AM Way, but the KIRO FM Way?' One of those managers, he grabbed that idea and the next thing you know, hey, he made it his own. Then he sat me down to teach me the KIRO FM Way way, and I'm, 'Hey dude, I'M THE ONE THAT GAVE YOU THAT IDEA!'"
And, hey, they didn't even acknowledge the The Big Dumb Shit! "I am looking right now," he said, "at signs in the control room that say, 'The KIRO Way' and hey, that was taken from me… the manager here didn’t say, 'Hey, Don O’Neill had this great idea and he challenged us with it.'"
But hey: Ron (Upshaw, the alleged brains of the outfit) totally agrees, totally, and he did it with an awesome brag/complaint: “The KIRO manager totally said: 'Hey, you guys have a highly rated show. It’s totally working for you… but hey, that’s not the point. It’s working for us because we came up with it."
(photo: Ron, "the smart one.")
O'Neill identifies with other unsung geniuses like Steve Wozniak or Paul Allen who're waiting for their just recognition for their brilliance. (Perhaps Don will get his posthumously like Gallileo).
He doesn’t care about the money. “No, no, no it’s not the money. It’s not about the billions.” And he gets a "little KUBE93" (read ghetto) on us, saying he just wants "his propers."
“It bothered me a little bit then, it bothers me now. It was taken from me. It was never credited to me."
(Will someone from management go over and blow some smoke up Don O'Neill's ass, please? Fifteen minutes of drivetime on this whining is really boring radio).