Month by month the Seattle market continues to ping and pong.
We last reported KOMO was up at no. 2. In January, it's flipped again. KIRO is no. 2 and KOMO is way down at no. 10.
The station, if not dumbed down, is at least less about real issues like the boring ol' economy, budget deficits, etc., and more about top of the news issues that glitter sufficiently.
But while USA Today is losing $20 million a year, its format seems to be working for KIRO.
(Then again, it might be the new PPM™ Seattle panel, just sworn in. It is a whole new set of listeners, there's bound to be some differences. And, of course, it's a panel that no longer includes the jaded, crusty, ol' BlatherWatch household).
KUOW made a big leap up to 4th place from no. 8. January was a newsy month. People often turn to NPR when they want the straight stuff, especially when the big news is international, as it's been lately.
We don't know what to think of KOMO. It's neither fish nor fowl, a little talky, a lot newsie. It does OK despite its identity crisis. It'll probably be back up next month, it all depends on who wins the bad weather wars being fought as we speak.
KTTH, Bonneville's Limbaugh appendage, is flumping along the bottom at 23rd place, down from 21st last month. The disappearance of rival KVI, and hasn't seemed to help. Beck in the morning is floundering; apparently, Sean Hannity's magic has not helped the wretched little right-wing hooter. When will Bonneville pull the plug on the David Boze hour, (m-f, 3-4p) the last live & local fragment left? We like Dave Boze and embrace live & local, but his show is a strange little island in a sea of tape and delay. (We keep hearing rumors of another conservative station in the works: Dave might have a chance of staying in Seattle if that happens).
BTW, the proud old KVI - now Top 40 hits from the 60's and 70's - has almost dropped off the chart. It's at 0.1 this month- if it drops below zero, it'll be out of sight on the survey. Sad. Maybe the group that's trying to figure out how to bring right-wing talk in Seattle will buy it...