It's sunk to 25th in the age 6+ market.
It's KVI, a proud heritage station, pioneering talker and former market leader whittled down to nothing because of Fisher's baffling, guess-again programming and general neglect.
We keep hearing (as do some of our readers) that KVI's flipping to Spanish language talk and Mexican music.
As ironic and amusing as that would be, we have no proof they're even considering it.
¿Pero, porque no? It's not that loco. Spanish language programming in general is growing like Topsita. A radio source says: "Salem does okay with a music format called 'regional Mexican' and they have a crappy signal." But, he says, "Fisher doesn't have the sales staff and management staff to do it properly however....but maybe they could 'rent' the signal to someone or just sell it outright."
KVI is a wasteland of syndicated right-wing talk, that significant numbers of people don't listen to. And no wonder: day parts are such as Sean Hannity, always a dud in this market; the Laura Ingraham Show twice a day, (9a-12p and 3-6p) neither one live. Does this sound like a station flapping in the breeze? It does to us, too. (We bet late-night UFO-monger George Noory (9p-3a) has the largest market share on the station).
A problem: Fisher has a big, fat salary going out to Bryan Suits (m-f, 5-9a) who has a stainless steel, no-cut contract. They'd need to keep him; but with his well-known reverence for other cultures (especially Mexican) we're visualizing him spinning the platitos and pitching the tacquerias.
Expect something to happen, sometime, but Fisher is kind of slow especially with KVI. They like to drive stuff into the ditch, then let it get rusty before trying to extract it.
KIROFM, on the other hand is actively trying new stuff, changing stuff up, and spending money. (We're expecting a big KIRO announcement next week).
(Before one of our resident righties says it, CBS progressive talk station KPTK is even lower than KVI. But it has never been a player, and is certainly not a heritage station, pioneering talker and former market leader. The fall of KVI is a more compelling story. Neither station's ratings have anything to do with their politics).