Bob Rivers’contract is up this summer, and is looking at a radio big picture that shows his kind of talk radio may be "devolving."
KIRO is FM-icating its dayparts. Rivers is a big morning FM jock (KZOK m-f, 6-10a) who, with a rather tame zoo, rules the FM ‘waves with a funny/harmless show.
Sounds like a good match, no?
There have, we’re told, been rumblings for months that KIRO was interested in Rivers (given name: Poncy Schickman) but that he was too pricey.A source writes, “I’m wondering if he's tested the waters and [sees] there's not much demand in this climate. OR... maybe KIRO finally realizes they need to spend a lot more money to get a show like Bob’s.”
Again, we wouldn't know, but neither does anyone else, so pardon us as we jump right in.
High-salaried, high-profile, big crewed shows like Rivers' tanked when PPMs were brought on line a year and a half ago- hence the disappearance of such monster blabbers as Ichabod Caine (KMPS) and the T-Man (KUBE 93).
Despite it's probably the end of an error, Rivers has struggled and re-built his numbers, but not to where he was with the old diaries where he was regularly #1 in the 25-54 money demo.
Rivers, 54, has long expressed interest, they say, in working on a “more traditional news station.” (Of course, If KIRO installed his present show, KIRO would no longer be such a station, though it can be argued the KIRO brand has already been seriously skewed).“The Hersholt firing with nothing in place to replace him except a watered-down status quo makes no sense, unless they’re trying to work out a contract with Rivers to put him on in the morning,” according to someone or another who writes us stuff.
The coincidences are almost unbearable: Linda Thomas (KIRO m-f, 5-9a) filled in plenty on his show and before she got her present slot, was a recent finalist to be his news-babe. (don't call us sexists, that's what they called them in the boys-world of old FM). Rivers’ agent is Seattle-based Paul Anderson. He's a big deal: At one point, Ryan Seacrest was a client (and may still be). Anderson also represents such localites Ron & Don, Dori Monsoni, and Jane Shannon.
The anonymous radio geniuses at Radio-Info (aren’t all anonymous radio pontificators geniuses?) are predicting confidently that Rivers will be hired at KIRO by Fall.
Bob Rivers (‘Bob Livers’ in Japan) is known for his song parodies whose productions are sharper than their wit but appear reliably in the appropriate seasons, especially Christmas.
He's a likable guy: no gusset-busting here; he’s even tempered, politically moderate, nice. He has a certain depth on the issues (when he does them) otherwise it’s weather talk, battle of the sexes, celebrity guffaws, sports jabber, booty banter, global fund-raising nice-nice.
He's safe: Ron & Don without the stupid, Dori without the mean. A naughty Jim French (if that doesn’t make you puke a little in your own mouth).
In "this climate," we can imagine KIRO hiring ol' Bob, dropping the sidekicks, and the infrastructure, giving a board opp a hyphen and 12 bucks an hour, and making him or her Rivers' "producer." Seems like that's radio these days.
We suppose Paul Anderson can shake Bonneville for what a Bob Rivers is worth, but he better get with it: radio salary deflation is sad but real.