We're always being re-amazed that the Ron & Don Show (KIRO m-f, 3-7p) is the flag-ship, marquis, top of the heap, headlining, drivetime offering on KIRO, the venerable news talk station that Seattleites have revered since forever.
(photo: Ron Upshaw)
Seattle is a major market, (no. 14) and they're, well, not.
It's no accident that Ron Upshaw (he's the one without the mullet) gets top billing- It's not "Don & Ron" for good reason. Don makes a lot of noise and has the muscle-bound good looks, but Ron, (having attended college!) has the intellectual and creative firepower and sits in the power chair. He's the bull-goose.
All manner of rumors have swirled around the show lately, fed by a fake Craig's List ad to hire a replacement for Don. Today, there was an overheated, but phoney and too long “Don is on strike” bit that may have been an April Fool’s Day deal but nobody ever said.
Last week it was a day devoted to Ron’s beekeepering mentor who had died suddenly, a riveting, high emotion personal radio drama... unless, of course you didn't know the beekeeper.
Before that it was two days of Ron's in-depth reporting at a Bellevue bikini coffee stand simulcast on their web page with digital snaps of Ron leering and drooling in his latte at the lithesome bikini-ristas with their requisite camel toes and cleave-wiches.
Even with Ron's intellectual capacities driving the show, it's still a mash-up of celebrity pants-gossip, sports drivel, name-dropping, and fundraising for obscure causes.
We're never sure what to believe about their ratings. R & D claim they're fabulous, (250 million listeners!) some say the show is just what appeals to the dumbed-down PPM measured audiences. Their web page, though heavily plagiarized is third on the station site in traffic (after TBTL and Dori Monson) though most believe it's all about the cleavage, the 'toes and a parade of prurient YouTube vids that get them a steady daily stream of unique visitors. (There was a time when any plagiarism connected to a news station like KIRO would invoke a response or a correction- that was when radio mattered).
KIRO is between PDs at the moment, Eastlake's wondering if the new hire (rumored to be a tough numbers guy) will make some decisions about the drivetime.