But Jason Stein, of LA's KFI has been hired away from his enviable position at the #1 talker in the country, to make the smart radio consumers of Seattle listen to R & D (KIROFM m-f, 3-6p).
That's a tall order for the idiot twins: even when they're making sense, they sound stupid... plus- they're up against NPR, and KOMO News! (Dave Ross couldn't make it in this slot).Stein has produced some of KFI's biggest shows. Like the powerful John & Ken Show, Bryan Suits, and more. The station actually improved its standings with the new electronic ratings system, which, along with the disastrous FM flip, helped put KIRO at the bottom.
Can R&D become listenable? Can the ex-wannabe FM shock-jocks news-up and be credible with the news-hungry of the afternoon? Probably not, but it's the first inkling that Bonerville is getting serious about this entirely unserious drivetime disaster. Doubt they could or would do much to change Dave and Dori, (nor should they) but they gotta do something.
We hear it may be the last chance for these two, and they know it.After six years, Stein is sick of LA, (he's from Wisconsin) he and his wife are ready for Seattle.
Bryan Suits told Blatherwatch that Stein is the best (tied with John Hiefield) producer he's worked with.
"He knows that a winning show is local, informed, smart, tax-paying, registered to vote and pissed off. The majority of the audience is not hyper-partisan. But they are hyper-worried and they need a show that sounds like them. THEN, give them something they won't hear anywhere else. That's KFI's secret."
Welcome Jason, you've got your work cut out for you...