Despite Burbank was fired last Thursday, and has left the building, protest signs left by TBTL fans on the Eastlake building which houses the Bonneville cluster were strangely left in place all day Monday.
Will there be a struggle for the TBTL "concept?" The Bonneville geniuses gave Luke Burbank a long leash to create something then eventually throttled him with it. Could they now be hoping to cash in on whatever Burbank can make into money?
The answer, of course, is: hell, yes.
(There is no concept, no show without Burbank... this is a show whose concept precluded fill-ins for the host. The irony of the show's name has shifted into hyper-irony, making the name alone probably worth 10 times more).
The Stranger's Eli Sanders asked Program Director Rod Arquette, who, in fact, owns the TBTL concept?
"I don't know who owns that," Arquette said. "We're going to have to negotiate."
Burbank grabbed the TBTL domaine names long ago, and the station is still hosting the site with the TBTL podcast. Luke is on the payroll until the end of his contract in December, which gives him some time get TBTl up and running on its own or with another earth entity.
Meanwhile, the podcast got off to a nervous start today as the new "studio" got up and running, but also got up rather auspiciously with a big name get.
Adam Corolla, who self-describes as a "legendary figure in the podcasting world" was the first guest on the show. After being fired last February when LA's KLSX flipped from talk to music, the comedian/morning host took his show on-line, and a daily podcast on iTunes. He almost immediately became number one podcast in the country with a half million downloads a day. Corolla does his show from a Inside a converted garage in Glendale. Fuck the FCC, he says.
Carolla told Luke that he doesn't think terrestrial radio is necessarily evil, "But they're in the business to make money and the population is getting dumb. so they're going to feed 'em some Lady Ga-Ga, and Justin Timberlake and make some money."
There's great hope, he says, in that wifi for cars is very close to reality. Ford has it in some trucks, he says. While the listenership ages, dies off and dumbs down. "It's up to us to find our own outlets, and I do believe there are more smart people than they give credit for."
This'll be fascinating to watch, the emphasis now for Luke, and Jen, must be keeping the level of the content consistent while marketing the show in a marketplace that's an unseen universe to the 35-64 target demo of KIROFM. They already knows this, they've been mining this niche, but now they must pretend it does not exist. There's a bigger pie to grow- that will be daunting, but the rewards will be commensurate. (as our mother used to say).