We'd read on Radio-Info that our old pal Mike Siegel was starting up a new show on KKOL, the Salem news talker that flipped to business talk last year.
No one else got an announcement either -- there was nothing no where about this new show. We ransacked the Interwebs and finally found a line on a page on the KKOL website: "6 A.M. -- Sound Business with Mike Siegel," it read.
That's it!... helluva way to launch a new show, eh?
Unless, of course,Siegel bought (brokered) the on-air time for his real estate and consulting businesses. They sell a lot of time over at KKOL, so that's a distinct possibility.
Read about Siegel's long radio career, here. He once ruled Seattle talk radio air waves, and does James Brown impersonations at parties. We described him thus at a KTTH Xmas party we attended shortly before he was canned:
As it turns out, Mike Siegel, 60, fancies himself as bit of a Negro. After self-describing as a "reverse Oreo, white on the outside, black on the inside," he launched into James Brown's Uptight, with his "hair" flying, and all the little hunch-fisted shoulder shimmy shrugs and "Yows!" you'd ever want. He wasn't bad at it, and was definitely a credit to his race- which is white and Jewish- the only black man in the crowd pretended he didn't see it. Mike's a sex machine and the Godfather of Talk, as Sytman described him, but after all these years, we think he maybe oughta give it up or turn it loose, as we used to say in 1969.
KKOL is the local flagship of Salem Communications, the conservative Christian company who specializes in low-powered, low-rated stations with right-wing talk, brokered Christian or Spanish language programming. In the Seattle/Tacoma market they also own KGNW-AM 820; KLFE-AM 1590; KKMO-AM 1360; and KNTS-AM 1680. None break a one share in the ratings.