It was a new slot to be opened up on MSNBC at 10p (Eastern) after Rachel. Everyone wanted it: Sam Seder, Young Turks like Cenk Uygur, old turks like Larry Lovebreath, "Choch" Mañana, and Bryan Styble.
Instead, MSNBC demoted the humorless 'droid, David Schuster whose 1600 Pennsylvania Avenue was at 6p, and hired Ed Schultz, (KTPK m-f, 12-3p) to anchor the hour now to be called The Ed Show, which starts Monday.
Ed''s a no-bullshit, red-headed, blue collar progressive from Fargo who likes sports, fishin' and owns guns; he's arguably the biggest success of the progressive radio talkers.
The situation got dire for MSNBC when the insufferable Glennn Beck jumped up fast in the ratings after joining Fox News. Big Eddy's show competes in Beck's time slot.
We wish him godspeed.
(Wonder how successful this little o'l boy will be in the meat-grinder of cable teevee? Wonder how long he'll last on the radio if he does make it on teevee?)