It's no surprise: A little-reported study of PPM data last year starkly shows that Rush Limbaugh's ratings go down when he approves of something!
When Limbaugh was expressing disapproval, he got a 5.71% share of listeners, but when he expressed positives on people oir issues, his share went down to 5.43%.
Rush gets it (he's a genius!) so he rarely approves of much of anything.
The study, from respected research firm Coleman Insights, assessed hours of Limbaugh using minute-by-minute breakdown of data from Arbitron's Portable People Meters (PPMs).
It's great for him, knocking everything makes show prep easier: if Democrats are for it, he's ag'in it. But his scorn helps keep the Republicans in the sub-basement of American regard.
Big Pants is inarguably the most-heard spokesman for Obama opposition; and while he's not the "leader" of the GOP," (there isn't one) but, as Rahm Emanual says, he's "... the voice and the intellectual force and energy behind the Republican party."
Rush pointed out Friday that his numbers went through the roof after he said "I hope [Obama] fails."
But it didn't backfire. Obama's approvals remain in the low-to mid-60's, despite his bold policies, and the Wall of Republican No and the b eligerent negativity mouthpieced by Rush (and others).
Dittoheads obviously love the red meat -- maybe it's because he's more passionate when serving it up, -- or maybe it's because they hate America. But one thing we know: what's good for radio ratings ain't necessarily good for politics.
Democrats couldn't have dreamed it up better themselves: Big Pants gets the ratings; Obama gets an easy target and Republicans take the fall.
(photo: Rep. Michelle Bachman overdrive)
(Last week, Rush called Obama a "tyrannical extremist," while boob-tube creation, Rep. Michelle "you da man!" Bachman (an Oral Roberts Law School grad) called for "armed and dangerous" opposition to the government. Such talk can do more than sully the hapless Republicans or light-up the pathetic dittoheads -- the American right always has a few Tim McVeys fuming in trailers, ready to be ignited).
David Frum, former Bush speechwriter, GOP clear-head and frequent hand-wringer compares the images of the two men:
On the one side, the president of the United States: soft-spoken and conciliatory, never angry, always invoking the recession and its victims. This president invokes the language of "responsibility," and in his own life seems to epitomize that ideal: He is physically honed and disciplined, his worst vice an occasional cigarette. He is at the same time an apparently devoted husband and father. Unsurprisingly, women voters trust and admire him.
And for the leader of the Republicans? A man who is aggressive and bombastic, cutting and sarcastic, who dismisses the concerned citizens in network news focus groups as "losers." With his private plane and his cigars, his history of drug dependency and his personal bulk, not to mention his tangled marital history, Rush is a walking stereotype of self-indulgence—exactly the image that Barack Obama most wants to affix to our philosophy and our party. And we're cooperating!
Frum says that Rush is "seriously unpopular" among the voters conservatives and Republicans need. Independents have a 41% unfavorable view of him. Women can't stand him: his audience is 72% male, according to Pew Research. Blacks, Latinos and people under 40 in large numbers believe that Rush Limbaugh wants to take away their birthdays.
So don't expect the Maha Rushee to go all squishy any day soon. He knows what he's doing. Frum says, "The worse conservatives do, the more important Rush becomes as leader of the ardent remnant. The better conservatives succeed, the more we become a broad national governing coalition, the more Rush will be sidelined."
It's pathetic that people are entertained by this shit, but it's a downright unconscionable (unpatriotic?) way to run an alleged major political party. The GOP deserves its present place in American esteem.