Over the weekend, the heritage Seattle station flipped from right-wing political programming to all business all the time.
Far as we can see, there's no more local programming than there was when the station was political. It's a lateral move at best. It may be throing in the towel.
KKOL is the local flagship of Salem Communications, the conservative Christian company who specializes in low-powered, low-rated stations with right-wing r=talk, brokered Christian or Spanish language programming. In the Seattle/Tacoma market they also own KGNW-AM 820; KLFE-AM 1590; KKMO-AM 1360; and KNTS-AM 1680. None break a one share in the ratings.
The company is a major mouthpiece of the religious right. Their stable of syndicated talkers include: Bill Bennett, Mike Gallagher, Hugh Hewitt, Michael Medved, Janet Parshall, Dennis Prager and Richard Land.
Medved (KTTK m-f, 12-3p) is on their editorial board, which often serves babies in the catered lunches brought into the meetings.
KKOL has had a difficult time getting their transmitting tower n the Port of Tacoma approved for 50.000 watts. The format fl may signal they've given upp putting KKOL in the mainstream of Seattle talk.
But we've been long told that Salem wants more in the center of the dial in Seattle.
Rumors persist the made an offer for Fisher's flailing KVI which was reportedly turned down. The story goes that the company is waiting until the price goes bargain basement as the troubled Fisher scales down.
Or this could signal another industry departure from political issues talk. We keep hearing that programmers are looking into programming with wider -- or at least different -- appeal than just conservative talk ala Rush Limbaugh.
Bonneville, with their new FM talk simulcast, and emphasis and development of such shows as Ron & Don (KIROFM m-f, 3-6p : and Too Beautiful to Live (KIROFM m-f, 7-10p) may be examples of this trending.