Seems the KIRO suits were high-fiving each other Monday: "We're the highest rated show on the station in the 18-34 demo," says Luke Burbank, the host of the new low-concept show (m-f, 7-10p).
This seems like a fine distinction, he says, "except that when we took over the slot, it was at 0.00. And the whole idea behind TBTL was to get the youngsters."
Well, although they haven't yet seen their numbers separated out from the Phil Hendrie Show (the initial book lumps the shows together), it looks like they're doing just that.
The show is experimental: Bonneville and and PD Rod Arquette handed the time slot to Burbank, and producer/sidekick Jen Andrews to do with what they please as long as they get younger listeners.
When the show started up January 7, they promptly chased off the listeners in the old demo, much to the disdain of our aged readers. As time wore on, and the show got its legs, we began hearing voices on the radio that are rare: young voices. the show definitely feels like there's new energy generated.
Local talk radio falls into two categories, says Luke: "Either it's yelling and getting everybody frothed up about something the Edmonds City Council did, or it's talking about boobs."
(photo: Luke & Jen)
We're not sure just how significant these first ratings are, but the bosses are happy at KIRO, and so far, Luke and Jen, and Sean Detore have done it their way. No boobs, no civic outrage!