The Winter Arbitrons in the all-important, 25-54 "money" demographic show pretty much a break-even period for local newstalk stations in tight competitive formation.
In the hallowed tradition of our half-glass, half-assed style of reporting, here are the losers and low points that you've come to expect from us:
~ KTTH was the lowest of the newstalk stations in the overall ratings going from a 2.9 (%) share to 1.6; ranking #22 out of 30 stations! KIRO barely lost to KOMO; 16th and 15th respectively).
~ Morning Drive's (5-9a) biggest losers were Sytman & Boze who dove into the dumpster with a startlingly dank 1.5 share, down a full point. KIRO morning news barely lost to KOMO; but KVI's Kirby Wilbur regained a little of his past glory at 2.5.
~ The biggest 9 ta noon loser was KTTH's Rush Limbaugh who went from an impressive 5.4 share to a 3.1, but still beat an improved (1.8 to 2.6) Dave Ross, and KVI's The Commentators who did better this time, splitting Rush's lost points with Ross. But no cigar to the high-priced, weekdaily KVI tofu wrestling with Carlson & Schram.
~ The afternoon is still ruled by Michael Medved which means the losers are KIRO's Dori Monson, and Ron Reagan who both lost a little ground; and Designated GOP Liar, Sean Hannity who seems to have lost his grip hold in this market, squawking like a churkendoose down around 19th place.
~Michael Savage on KTTH is floundering (as well he deserves, the prick) on the PM drive. Bryan Suits is still down cleaning the commodes in that tough NPR-ed, Rachel Maddow-ed time slot.
~ The tabloid, Free FM-style Ron & Don get the highest ratings for KIRO in every daypart save the morning news (thank the gods for small miracles). They kick all the other talkers asses- Dave, Dori, Styble. It's a sad commentary, nobody would have guessed a year or 2 ago that this format could exist on the same station as Dave Ross. It's like having Itchy & Scratchy on after NewsHour with Jim Lehrer
~ Billo Reilly, the parsimonious ninniehammer from Fox News, gets the Seattle cold shoulder he deserves with an astounding 25th place in the market. (a .8 share down from a .9!)
~ if one thing can be said for New York Vinnie's sportscastic show from 7-9p weekdays on KIRO- it's that it doesn't annoy listeners as much as KVI's Mark "Squeaky" Levin, the sarcastic, apologist for torture, warmongering, and who got his syndicated show by performing unnatural acts on Sean Hannity for all those years. Big Vinnie and Tiny Levinnie command the 23rd, and 22nd places respectively out of the 30 stations in the market with audiences big enough to measure. All this bandwidth going to waste when there are starving talk hosts China with no bandwidth at all...
~ Apparently, the whole market agrees with us and our commenteers about KIRO's 10p-1a Frank "Shudder" Shiers. His .2 rating, and 27th ranking in the market is the lowest we've seen since Erin Hart racked up that big 0.0. Please don't do anything rash, Frank; career counseling might be the answer; or you could get your real estate license, or netty pot sales franchise, or at the very least, a smarm reduction kit.
(sorry, no numbers for the weekends or stations not listed above).