Dear BlatherWatch People:
This is a self-serving message. I want to stay on the radio. I want to stay on the radio in Seattle. I feel more at home here after less than one year than 30 years on the East Coast.. Never have I enjoyed working with a group of folks as much as those at 710 KIRO, especially in the programming, news, and production departments. There is no producer better than Ann Wog. And the program director who fired me, I consider to be one of my best friends. On September 21, one day after my birthday, I was called into the program director's office and told, "We're pulling the plug on the Allan Prell Show." I was shocked, but not surprised. After all this is radio, where going one day without being fired is a day filled with sunshine.
Three reasons were sighted for this precipitous action. From the least important to the most: 1) A "focus group" had been held. A significant number of the participants apparently did not like The Allan Prell Program. Most people who understand focus groups would agree: focus groups are formed to re-enforce the preconceptions (opinions) of management, i.e. "That New Coke sure sounds like a good idea to me."
Currently KIRO radio is circulating on the internet a "non-biased" survey that is so obviously designed to show there is an out-cry from the listeners to put Dave Ross back into his old time slot. This survey neglects the fact that Dave's ratings before his run for Congress were not outstanding, to put it kindly. Why do you think he wasn't placed back in his old time slot after his campaign and I was hired? And I do think Dave Ross is a consummate professional. 2) There has been negative reaction from the advertisers. The week after I was fired a new sponsor was to begin advertising on my show. The previous week another new sponsor had signed on. I had three other sponsors in place, two of which had newly signed extended contracts. While in Baltimore I had more than five businesses who had been with me for over ten years. I still do commercials for several of these sponsors which are aired on WBAL. 3) Finally the ratings. They stunk. Mine stunk. The entire station's ratings stunk. Mine were just a little worse than the others.
Oh, now for the stinking stinger, two days later, in the second month of the summer book, KIRO HAD GONE UP ONE HALF OF ONE PERCENT. That sounds pretty damn small. In radio going up half a point is BIG. Earlier my ratings were three/tenths of one point behind the noon to 3pm show. That program has been on for over ten years. My show had been on, as far as the ratings book were concerned for about six months. At the end of October the entire summer book will be published and the hourly break-down will, I believe, show that The Allan Prell Program will have better ratings than the program that follows my previous time slot. We'll have to wait to find out if that statement is true. KIRO didn't want to wait those five weeks. In less than two weeks 710 KIRO has received literally hundreds of emails and countless messages on the comment line about the Allan Prell Show. The vast majority asking, "What happened?", "I miss Allan.", or some variant. KIRO may choose not to respond but I will. I can be contacted personally at firstname.lastname@example.org. I will answer each email received.. Now that's asking for a multitude of problems. I do want you to be involved. I truly believe The Allan Prell Show was a program that allowed Seattleites from a moderate and liberal persuasion to hang out together. And to all my conservative pals, I like you too . . . just not as much. Besides, I love being paid for having so much fun. I would be appreciate it if you could send along a little message to the program director of KPTK 1090 Radio. They currently are only airing nationally syndicated programming. However this could change with a little luck and inspiration from others such as yourself. The e-mail address is email@example.com. Never have I received the support of so many in so short a time. I believe I had found a home in the Seattle area. I hope that my home will remain here. Thanks again for your good wishes and genuine caring. Allan